Double-Breasted Coat by the House of Jaeger, 1934

Double-Breasted Coat by the House of Jaeger, 1934, originally uploaded by Gatochy.

Click image for 471 x 940 size.

"This 1934 double-breasted coat is by the house of Jaeger; coats were often firmly wrapped and belted, contrasting with the flowing capes and evening wraps."

Scanned from the book "Decades of Fashion".

Coat by Schiaparelli, 1930s

Coat by Schiaparelli, 1930s, originally uploaded by Gatochy.

Click image for 451 x 936 size.

"The collars of this tailored coat by Schiaparelli are held together with a large button. Schiaparelli often used novelty buttons in the shape of swinging acrobats, beetles and womens faces."

Scanned from the book "Decades of Fashion".

Max M. Autrey, Myrna Loy, 1930

Myrna Loy, 1930s, originally uploaded by Gatochy.

Click image for 316 x 973 size.

"Hollywood actress Myrna Loy shows off the new erogenous zone, the back."

Scanned from the book "Decades of Fashion".

Bias-Cut Dresses, 1930s

Bias-Cut Dresses, 1930s, originally uploaded by Gatochy.

Click image for 958 x 978 size.

"Sleek, bias-cut dresses were worn for evening and formal occasions, and showed every curve, so girdles were used to slim down the hips. A model poses in a dress by Victor Stiebel (above, left), Hollywood actress Myrna Loy (above, centre) shows off the new erogenous zone, the back, and actress Gina Malo, (above, right) wears a bejewelled Empire line gown."

Scanned from the book "Decades of Fashion".

Dress by Robert Piguet, 1930s

Dress by Robert Piguet, 1930s, originally uploaded by Gatochy.

Click image for 323 x 972 size.

"This dress is by Robert Piguet who was known for his easy tailored dresses. "

Scanned from the book "Decades of Fashion".

Adrienne Ames, 1930s

Adrienne Ames, 1930s, originally uploaded by Gatochy.

Click image for 766 x 1117 size.

"Low-backed, white evening dresses were used to show off a deep tan. Film star Adrienne Ames wears a classically draped back, which could possibly have been designed by Madeleine Vionnet or Alix Barton (later known as Madame Grès). Almost sci-fi style wide sleeves made the column dresses worn for evening look slimmer and longer."

Scanned from the book "Decades of Fashion".